This collection of Carr’s packaging is a limited edition of their bestselling crackers. The design of the box in itself becomes the topic of ‘conversation’ which is the very theme for this launch.
Targeted to young college degree professionals, the idea was to make the packaging as the silent catalyst which brought people together at social events. The witty one liners add humor and work towards breaking the ice between strangers. The shape of the crackers is inspired by "quotation marks" which becomes the apostrophe in the logo.
The packaging uses embossing and silver metal foil to highlight the brand.