1st place winner in the Publicis Healthcare Communications Group Intern Mock Pitch 2013
“YOU ARE MORE ALIKE THAN YOU THINK”
•Hereditary plays a part in Type 2 diabetes
•Obesity is one of the leading causes of type 2 diabetes
This was an unbranded campaign intended for Type 2 diabetes patients, to become aware of the symptoms and to take the initiative to go to the doctor. The design approach was to engage the viewer with visually appealing images that relate to heredity.
“EVERYONE NEEDS A PARTNER”
• PHCGFlozin is to be put on the market as a lifestyle drug
• PHCGFlozin helps consumers stay on track on their wellness plan
With these insights we created an branded campaign that not only speaks to patients, but to they’re families as well. We want patients to think of PHCGFlozin as a partner, companion, or sidekick that’s there to encourage them just as they’re family would.
“BE A ROLE MODEL”
•Type 2 diabetes is hereditary
•People with Type 2 diabetes is preventable
We created this campaign to remind patients that they can be an inspiration, role model, or hero. By eating healthy, checking their blood sugar, excising, and adhering to their PHCGFlozin wellness plan, they can be a shining example for their family.
FloCare is a CRM program that patients can sign up to receive
updates and the latest information. The PHCGFlozin Application
allows patients to track their blood sugar
Patients can sign up through a web or mobile site where they will be
prompted to enter their:
•Target AC1 levels
•Target Carbohydrate intake
They can choose to receive a variety of updates including:
•Diet and Recipes