• Our first objective was to refresh the Dippin' Dots logo. By introducing a light, rounded font and combining playful colours, we wanted to find a happy middle that would not only intrigue the child, but also gain the parent's trust.
  • Concept art for our new little friend, Dip Dot!
  • Watch Dip Dot come to life in the brand story we created!
  • Colourful ads will be placed in print and outdoor, spreading Dippin' Dots new messaging throughout the country.
  • Below is an example of a customizable print ad with stickers that a child can play with, making their own Dot and writing down their achievement for that day (also a great masterpiece for the fridge).
  • Dip Dot and other Dots would be spread throughout metro areas, delivering a variety of positive messages in their speech bubbles. not only is this a cute photo opportunity, but on the back the Dots bear a QR Code that leads to a download of the new application, Create-A-Dot, where they can create their own flavour and have a chance to have it become reality, all by designing a character that is as unique as they are. They can also learn more about Dip Dot & his adventures through the application.