Objective: Make household shoppers aware that Tom’s of Maine oral and body care products are better for their health and family’s health, because of its all natural formula and transparency. Target: Gen Xers aged 25-40 who are aware of chemical and additive based products and the effects on their health as well as their family’s health. They prefer organic and all natural solutions to everyday products over cheaper store brands. Strategy: Tom’s of Maine makes uncommonly good products directly from nature.

Published: October 16, 2013