Emma Lee, Art Director
Tebello Mosenene, Strategy
Marissa Ebanks, Art Director
Objective: Create a travel mobile app that eases all worries/stresses.
Target: 24-34 year olds, working professionals who are scrambling for time to relax.
Strategy: Breathe takes on every aspect of planning relaxation time and reduces the stress and disorganization that can happen to the user.
Insight: If there's anything worse than figuring out when to take a break, it's how to take a break.
Solution: An app that does every part of the planning process for you.
Concept, Strategy, Typography, Use of colour, Aesthetics, Imagery, Simplicity, Creativity/Originality
Emma Lee - UI/UX, Strategy, Art Direction, Copy
Tebello Mosenene - UI/UX, Strategy, Design, Copy
Marissa Ebanks - UI/UX, Strategy, Art Direction, Design, Copy