Champagne For Everyone
Always plugged in and relevant to the times, ET takes on the ever-changing nature of pop-culture through insightful and fun conversation. Using the iconic logo mark as a base, multiple textures and materials convey how ET aggregates & reflects pop-culture. Conversational language with bold typography invites the audience to participate in the stories that are happening now. A Champagne color palette combined with electric accents nod to premium with a contemporary twist.
During my internship as a Motion Designer at Troika over the summer of 2014, I had the privilege of working on Entertainment Tonights new rebrand. From concept to delivery I worked with an inspiring team of designers and animators focusing first on concept and design, and then exploratory animation tests for style and feel. Together with the help of a mentoring motion designer, we animated the rebrand package comprising of show opens, segment opens, logo animations, text, lower third and mortise templates, transitions, backgrounds, textures, and set graphics.
Entertainment Tonights new set
Full Screen Text Animation