In Spring of 2015 at Ringling College of Art + Design, our team took place in what is known as App Camp. We were tasked with the ideation, creation and presentation of a health and fitness app.
We had one goal. We did not want to design a calorie counter.
The idea for Pattern was born out of everyone's personal, daily patterns. What they eat, who they talk to, and when they exercise. The college environment became an obvious focus for us and our app. Being students ourselves, we know that finding balance in our lives is difficult. And we needed to change that.
The team is happy to report that Pattern won the hearts of the jurors at the 2015 edition of the Annual Best of Ringling Awards Ceremony! Accolades include Best Art Direction, Best Copywriting, Juror's Choice (Advertising Design Department), Juror's Choice 2nd Place (Graphic Design Department).
Check out our process at: http://ashdavrob.tumblr.com