Look On The Blue Side

  • Above is the OREO Smart Window, combining technology from Samsung
    and facial-recognition from Emotient. Watch our case study video below.
  • Natalie Monte, Art Director
    Marissa Ebanks, Art Director
     
    Objective: Connect an audience of your choosing to a product or service from a global brand in a way that wasn’t possible three years ago.

    Target: Young Professionals, Gen X

    Strategy/Big Idea: Sometimes being blue can be a good thing.

    Insight: Mondays are a universal sign of gloom for many working professionals.

    Solution: Offer a break from the chaos of Mondays and a moment of happiness through favorite childhood games and free Oreos to gloomy workers.

    Skills Demonstrated: Concept, Strategy, Typography, Use of color, Aesthetics, Imagery, Simplicity
     
    Natalie Monte: Strategy, Copy, Creative Direction
    Marissa Ebanks: Strategy, Copy, Creative/Art Direction, Animation