Natalie Monte, Art Director
Marissa Ebanks, Art Director
Objective: Connect an audience of your choosing to a product or service from a global brand in a way that wasn’t possible three years ago.
Target: Young Professionals, Gen X
Strategy/Big Idea: Sometimes being blue can be a good thing.
Insight: Mondays are a universal sign of gloom for many working professionals.
Solution: Offer a break from the chaos of Mondays and a moment of happiness through favorite childhood games and free Oreos to gloomy workers.
Skills Demonstrated: Concept, Strategy, Typography, Use of color, Aesthetics, Imagery, Simplicity
Natalie Monte: Strategy, Copy, Creative Direction
Marissa Ebanks: Strategy, Copy, Creative/Art Direction, Animation