One Show Young Ones Competition 2015
Children are exposed to technology every day, whether that is a good thing or a bad thing depends on how its used. Mind Into Matter is a partnership between HP and Crayola that attempts to show children their true creative potential through technological innovation.
Kaylynn Olmstead, Art Direction, Strategy
Objective: Exposure to technology can be a great thing for children. Mind Into Matter will show kids how they can use technology to unleash their creativity and bring their imaginations to life.
Target: Children 5-13 years old and their parents
Strategy: “Technology will not live up to its potential until we start to think of it less like televisions and more like paintbrushes.” - Mitchel Resnick, MIT Media Laboratory
Insight: Technology as an educational tool is very effective. When appropriately used, these advantages have great potential to shape the creative minds of today's youth.
Solution: Mind Into Matter will partner the creativity of Crayola and the innovation of HP to show how technology can be used as a tool of self-expression and imagination. Through 3D printing technology, the kiosks will give children the ability to actually turn their mind into matter.
Skills Demonstrated: Concept, Strategy, Typography, Aesthetics, Craftsmanship, Simplicity, Critical Analysis, and Clarity
Kaylynn Olmstead - Concept Development, Copywriting, Poster Design
Marissa Ebanks - Concept Development, Copywriting, Kiosk Interface, Animation