Hooters Hooligans

  • Tebello Mosenene, Strategy, Copywriter

    Objective: Increase awareness of the Hooter’s kids club menu.
     
    Target: Moms, age 25-45, who want a fun, fresh, healthy option for a quick dinner on the go.
     
    Strategy: Kids can be themselves at Hooters, so mom, get comfortable.
     
    Insight: Children are mischievous, they press this, pull that, break stuff. But that’s alright, after all, that’s how they learn. 
     
    Solution: Embrace the loud and rowdy child through the Hooter’s Kid’s Club and promotion.
     
    Skills Demonstrated: Concepts, strategy, research, critical analysis, consumer insights, clarity, creativity/originality, range of media, flow, spelling/grammar, design principles, typography, use of color, aesthetics, imagery, photography
     
    Credits
    Tebello Mosenene: 
    Copywriter, strategy and photography
     
    Kristina Oliva:
    Art director, strategy and photography
     
    Results: Awarded best campaign by Hooters