Kaylynn Olmstead, Art Direction, Strategy.
Objective: These posters were designed to create awareness for the Smithsonian's two exhibitions at the Museums of Natural and American History.
Target: Both posters target a demographic that would connect with the subject matter being displayed. "Walking with Dinosaurs" specifically would appeal to children interested in dinosaurs as well as their parents or other adults who might find the virtual component compelling.
Walking with Dinosaurs: The exhibition uses innovative technology to finally bridge the 65 million year gap between us and prehistoric creatures.
The Early 60's: The exhibition is an immersive look into the past, highlighting the pivotal events in history that shaped the society we live in today.
Walking with Dinosaurs: The exhibition is an experience for the visitor, a virtual reality.
The Early 60's: Visitor's of the museum may not consider the significance the early 60's had on American history.
Walking with Dinosaurs: The design of the poster depicts the physical interaction between the visitor and dinosaurs through the power of augmented reality.
The Early 60's: The design of the poster depicts icons of the early 60's easily recognizable to the public so that visitors can immediately develop an understanding as to what the exhibition will focus on.
Skills Demonstrated: Concept, simplicity, craftsmanship, design principals, color, and aesthetics.