150 Media Stream – Video Installation

  • 150 Media Stream - Video Installation
  • Situated in the lobby of 150 North Riverside, Chicago’s exclusive new commercial tower, a stunning video canvas of more than 3,000 square feet serves as a dynamic digital sculpture for tenants and visitors alike. Dubbed 150 Media Stream, the permanent installation features commissioned works by both established and budding artists from across the globe.

    150 Media Stream is the latest innovative project from renowned architect, Jim Goettsch. The 54-story luxury commercial high rise features a stunning exterior design, and has already anchored itself as an iconic fixture along the Chicago River. At 127 feet wide, this permanent LED video sculpture inside of the lobby combines experiential design, generative art, video, and photography, driven by multiple data feeds and a custom-built content management system. The steady stream of data guarantees that imagery will constantly evolve, ensuring that viewers see artwork in a different way every single time.

    While working with the brilliant team at Leviathan, I acted as a conceptual designer and animator during the pitch/production process, helping to create several visual concepts. This project was a massive undertaking in every way imaginable. Huge thanks to Leviathan and friends. Check below for images of the video canvas and a full credits list. More info can be found here and here
  • Credits

    CLIENT: RIVERSIDE INVESTMENT & DEVELOPMENT COMPANY
    Executive Vice President: Anthony Scacco
    Creative Director: Yuge Zhou

    CREATIVE AGENCY: LEVIATHAN
    Senior Creative Director: Bradon Webb
    Senior Producer: Ellen Schopler
    Director of Research and Engineering: Adam Berg
    Lead Engineers: Adam Berg, David Braun, Chris Hall 
    Web CMS Director: Austin Mayer
    UX Design: Austin Mayer, Adam Berg, Billie Pate
    Web Developer: Fujio Harou
    Content Development: Bradon Webb, Gareth Fewel, Alexis Copeland, Anthony Malagutti
    2D Design/Animation: Gareth Fewel, Alexis Copeland, Ely Beyer, Nik Braatz, Andrew Butterworth, Jesse Willis, Matt Burton, Becka Riccio, Yuan Chenu, Dakota Hopkins
    Editor: Kirill Mazor
    System Administrator: Lucas Schira
    Engineers: Scott Pagano, Elburz Sorkhabi, Mary Franck
    Contributing Photography and Video: Chris Pritchard, Jay Worsley, Nick Ulivieri

    Executive Producer: Chad Hutson
    Executive Creative Director: Jason White

    150 MEDIA STREAM: BUILDING AND SYSTEM DEVELOPMENT
    Building Developer: Riverside Investment & Development Company
    Building & Lobby Design:Goettsch Partners
    Video Blade Design: Goettsch Partners, McCann Systems, Digital Kitchen 
    Software: Leviathan
    Systems Engineering: McCann Systems, Leviathan
    150 Media Stream Branding: The Narrative

    “150 MEDIA STREAM” VIDEO: LEVIATHAN
    Creative Director: Jason White
    Directors: Daniel Ryan, Jason White, Bradon Webb
    Director of Photography:O’Connor Hartnett, Mike Bove
    Associate Producer: Brittany Maddock, Erica Grubman
    Editor // Colorist: Kirill Mazor
    Assistant Editor: Alexander Ward
    2D Animation: Gareth Fewel, Nik Braatz
    Design: Gareth Fewel, Nancy Hu
    VFX: Anthony Malagutti
    On-Site Engineer: David Braun, Adam Berg
    Lighting // Gaffer: SEM-Q Productions, LLC
    Camera Assistant: Mitch Buss, Matthew Bowie
    Original Score and Sound Design:Joel Corelitz, Waveplant
    Video Content: Leviathan

    TALENT:
    Enza Lappo, David Keohane, Ellen Schopler, Kirill Mazor, David Braun