Identity for a German bar and brewery located in Nashville, Tennessee established in 1983. Coming from a long tradition of family-brewed beer, the establishment is characterized by a rugged and rustic ambience along with its authenticity and traditional German heritage. To capture these characteristics, the identity borrows values from three core derivations:
Heraldry, Fraktur, and history.
This project is part of the graphic design course instructed by Jeff Bleitz at Ringling College of Art + Design.
Schleswig-Holstein coat of arms
Tannenberg by Erich Meyer, D. Stempel AG, 1934
Die Bundesregierung der Bundesrepublik Deutschland