Powerful Pint Identity


    Identity for a German bar and brewery located in Nashville, Tennessee established in 1983. Coming from a long tradition of family-brewed beer, the establishment is characterized by a rugged and rustic ambience along with its authenticity and traditional German heritage. To capture these characteristics, the identity borrows values from three core derivations:
    Heraldry, Fraktur, and history.

    This project is part of the graphic design course instructed by Jeff Bleitz at Ringling College of Art + Design. 
  • Derivations:
    Schleswig-Holstein coat of arms
    Tannenberg. Erich Meyer. D. Stempel AG. 1934
    Die Bundesregierung der Bundesrepublik Deutschland

    Martin Pohlmann

    GDES 239 Graphic Design 01. Fall 2017. Ringling College of Art + Design

    Jeff Bleitz

    FF Real. Erik Spiekermann, Ralph du Carrois. FontFont. 2015