Social Savage Brewery Co.
The objective was to create an identity for a Micro Brewery that I developed over the course of several weeks. The first few weeks I think I went through about 100 different ideas and styles. Trying out different approaches to see what would have the most successful outcome. Playing with the language of the brewery and whom it would appeal to, I took all these things into account when I was in the development stages. Then when it came to designing I was really just trying to have fun with it and let it kind of create itself.