As part of a course at Ringling College of Art and Design, we did extensive market research for the party-planning mobile application VENUE. As a team, we covered every part of the marketing mix, including target market segmentation and promotional planning.
In addition to the marketing proposal, we created several deliverables under one campaign. Working with photographer Rosaleen Magnone, we created the "KNOW..." campaign, which highlights situations that could have been avoided through the use of the VENUE planning application. We also created a radio spot that mirrored these print advertisements.
Meghan Cole, Tandeka Lauriciano, Tukiya Mwanza, Lauren Schroeter
Creative Direction: Meghan Cole
Art Direction: Lauren Schroeter
Copywriting: Tukiya Mwanza and Tandeka Lauriciano
Photographer/Creative Consultant: Rosaleen Magnone
VENUE Logo: P.J. Murray